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Scaling CRM for Speed and Usability

From Slow to Seamless: How We Revamped a Global Marketing Agency’s Intranet

Context & Challenge

When Reply approached us, they had a powerful intranet - but it was being held back by sluggish load times and outdated infrastructure. With heavy content pages taking up to 27 seconds to load, users were frustrated, productivity was dropping, and the system wasn’t scaling with the company’s needs.

Our Approach

Our work began with a comprehensive code audit, untangling layers of technical debt and pinpointing performance bottlenecks. But tech alone doesn’t tell the full story. So we also spoke with real users, uncovering frustrations, unmet needs, and hidden workarounds that were costing time and clarity.

What we Built

Results & Impact

Load time reduced by over 95% (from 27 seconds to just 1.1 seconds).
Improved UX and logic helped reduce confusion and support tickets.
Users reported feeling “relieved and empowered” by the changes (internal feedback).

Accessibility & inclusion Lens

From font sizes to navigation consistency, we applied accessibility best practices throughout. The rebuild was tested for screen reader compatibility and designed with neurodiverse users in mind - creating clarity, not cognitive overload.

Tools & Tech

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👉 Looking to reimagine your internal tools? Let’s make your systems work harder for your people.

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